Saturday, July 28, 2012

[G280.Ebook] Download Ebook Global Content Strategy: A Primer, by Val Swisher

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Global Content Strategy: A Primer, by Val Swisher

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer.

Because of this, more and more companies are translating more content into more languages every day. But few companies have a strategy for managing their global content.

Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.

About the Author

Val Swisher, CEO of Content Rules, is an expert in global content strategy, content management, content development, and terminology management. Val helps her customers, who include Google, Cisco, Illumina, Facebook, and Rockwell Automation, solve complex content problems by analyzing their content and the way it is created.

  • Sales Rank: #1688469 in Books
  • Published on: 2014-10-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .27" w x 5.51" l, .37 pounds
  • Binding: Paperback
  • 100 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Buy this book if you've been asked to investigate translation/localization and don't know where to start
By Neal Kaplan
This is a great, concise introduction to the topic. I got this book when I started to investigate translation/localization of my technical product content, and this book allowed me to have much more productive meetings with localization contractors. I knew what to look for in a localization contractor, what to avoid, and what goals we'd be pursuing.

0 of 0 people found the following review helpful.
If you don't buy this book and read it before starting a localization project, you'll be sorry!
By Cheryl Landes
I wish I had this book when I worked on translation projects. Seriously, I do. I made a lot of mistakes, and those could have been avoided. Val's book covers everything we need to know, along with those sneaky gotchas that can cause much pain and grief once we've jumped into the process unaware. She writes about how to prepare content for translation, how to choose a translation vendor, what to do if we can't use a translation vendor, how translation memory works, tips on selecting translation tools, how to work with content teams on global projects, and much more. This book is an investment and will save a lot of money in the long run on translation projects.

0 of 0 people found the following review helpful.
A "Must Read" For Everyone Starting A Global Content Program
By Steve Farnsworth
I had a chance to read an advance copy of this book, and I love it. Great information, strong fundamentals, concise best practices, and even funny. (Val has a great sense of humor.) If you want to have a solid understanding on what is involved in running a stellar Global Content Marketing program, gain the ability to have intelligent conversation on creating your own program, avoid the pitfalls, and only have 30 minutes, this is the perfect book. It has as much useful information as an all-day workshop. A "Must Read" for anyone venturing into managing content on an International scale.

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[V984.Ebook] Ebook Free Brain Tumor Imaging, by Rajan Jain, Marco Essig

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Brain Tumor Imaging, by Rajan Jain, Marco Essig


Brain Tumor Imaging is a practical, comprehensive
reference that covers all the methods of imaging used in the diagnosis and
assessment of brain tumors. It includes key information on the use of advanced
imaging technologies in the clinical setting for the successful treatment of
patients with brain tumors.

Key Features:

  • Includes more than 500
    high-quality images (color as well as black and white) that help illustrate the
    latest imaging modalities used in neuro-oncology
  • Covers advanced,
    functional imaging techniques, giving readers the latest information on
    clinically advanced imaging tools for brain tumor assessment
  • Provides
    details on how to accurately evaluate treatment effects and differentiate from
    tumor progression

This book is an essential guide to advanced imaging
modalities for all radiologists, neuroradiologists, neuro-oncologists, and
neurosurgeons involved in the treatment and evaluation of patients with brain
tumors.

  • Sales Rank: #2837814 in Books
  • Published on: 2015-08-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.20" h x .80" w x 8.70" l, .0 pounds
  • Binding: Hardcover
  • 280 pages

From the Back Cover

"Brain Tumor Imaging" is a practical, comprehensive reference that covers all the methods of imaging used in the diagnosis and assessment of brain tumors. It includes key information on the use of advanced imaging technologies in the clinical setting for the successful treatment of patients with brain tumors.

Key Features: Includes more than 500 high-quality images (color as well as black and white) that help illustrate the latest imaging modalities used in neuro-oncologyCovers advanced, functional imaging techniques, giving readers the latest information on clinically advanced imaging tools for brain tumor assessmentProvides details on how to accurately evaluate treatment effects and differentiate from tumor progression

This book is an essential guide to advanced imaging modalities for all radiologists, neuroradiologists, neuro-oncologists, and neurosurgeons involved in the treatment and evaluation of patients with brain tumors.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Ralph Norton
Excellent book.

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Friday, July 27, 2012

[G278.Ebook] Get Free Ebook Son of the Mob (Lib)(CD), by Gordon Korman

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Vince Luca is just like any other high school guy. His best friend, Alex, is trying to score vicariously through him; his brother is a giant pain; and his father keeps bugging him to get motivated. There is just one thing that really sets him apart for other kids�his father happens to be the head of a powerful crime organization. Needless to say, while Vince's family's connections can be handy for certain things-like when teachers are afraid to give him a bad grade as they can put a serious crimp in his dating life. How is he supposed to explain to a girl what his father does for a living? But when Vince finally meets one who seems to be worth the trouble, her family turns out to be the biggest problem of all. Because her father is an FBI agent-the one who wants to put his father away for good.

  • Sales Rank: #1460821 in Books
  • Published on: 2007-02-13
  • Format: CD-ROM
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.10" h x 6.40" w x 6.10" l,
  • Binding: Audio CD
  • 262 pages
Features
  • Audiobook on compact disc

Amazon.com Review
Vince Luca, 17, has a problem. His wealthy family runs the, uh, vending machine business in New York, and Vince is determined not to be part of it. Especially after a hot date is ruined when he finds that his older brother Tommy has conducted some business with Jimmy the Rat and hidden the messy and temporarily unconscious body in the trunk of Vince's car. His dad, the King of the Mob, is reasonable, sensible, lots of fun, gives great presents to his kids--and his name strikes the hearts of other mobsters to stone.

Although Vince keeps a low profile at school, his family connection brings him unwanted advantages, like the birthday Porsche that gets him arrested on stolen vehicle charges, or the football game in which he makes touchdown after touchdown because word has gotten around and nobody is willing to tackle him. Even private conversations at home have to be carried on in the basement because the FBI has bugged the house and an agent is always listening. Vince's life is inextricably tangled up with the family business, no matter how hard he tries to stay out of it. How can he show them he's serious? Then he meets Kendra, and when she innocently reveals that her father's an FBI agent--that FBI agent--it's a match made in heaven. He thinks.

Gordon Korman, author of (No More Dead Dogs) and over 30 other witty YA novels, is at his best in this Sopranos-style spoof about a teen's home life with the Mob. (Ages 12 and older) --Patty Campbell

From Publishers Weekly
The Sopranos (minus the vulgarity and violence) meets Leave It to Beaver (minus the "aw-shucks" tone and dated sensibility) in Korman's (No More Dead Dogs) brassy, comical caper. With its razor-sharp dialogue and bullet-fast pace, this tale could fly on either the small or big screen, yet it makes a page-turner of a novel. Korman shapes a believable and likable crew-despite the less than reputable profession of some. Many of the novel's conflicts revolve around the fact that the affable narrator, 17-year-old Vince Luca, refuses to become involved in the family "vending machine business." But of course, since his father is the Mob boss, and his older brother serves as their father's loser lackey, Vince cannot avoid being tainted (e.g., he lands in jail "because my sixteenth-birthday present [a Porsche] turns out to be hot"). Mom turns a deaf ear to the shady goings-on, cooking up a steady storm in the kitchen and willing "to serve a sit-down dinner for fifteen guys at four in the morning with ten minutes advance notice." Things heat up when Vince begins dating-and eventually falls in love with-the daughter of the FBI agent determined to bring down Vince's father. The boy also gets sucked into the maelstrom when he loans money to one of his father's underlings for whom he feels sorry. Funny and unexpectedly affecting, this will grab-and hold onto-even the most reluctant of readers. Ages 12-up.
Copyright 2002 Reed Business Information, Inc.

From School Library Journal
Grade 7 Up-Vince Luca, 17, has always been concerned, embarrassed, and fearful about his crime-family background, though he has sworn never to become involved or to let it keep him from upstanding behavior. During his senior year, all he wants is romance, friendship, and to get through school, just like any normal guy, but things don't go as planned. His new girlfriend turns out to be the daughter of the FBI agent who is bugging his house; his older brother has figured out how to use his New Media class Web-page project for a bookmaking scheme; and he decides to save two lowlifes who owe big bucks to his father from the pains of mob revenge. The novel's quick pace and Korman's recognizable, upbeat style balance the contrived and predictable elements that infiltrate the story. Vince is a believable character; there are moments when he realizes that his name gives him power and he has to remind himself that he has chosen a different path. Susan Beth Pfeffer's Most Precious Blood (Bantam, 1991; o.p.) deals with a teenage girl whose father belongs to a crime family, but it is more serious. Readers who perceive the frightening meaning of organized-crime activity will best appreciate the tension and edgy humor that permeate this book, and will cheer when Vince finally stands up to his father.
Diane P. Tuccillo, City of Mesa Library, AZ
Copyright 2002 Reed Business Information, Inc.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A MUST READ FOR EVERYONE, even the NON-Readers.
By Nicole G
Former 8th grade ELA teacher, now an Admin, this book was AMAZING and by far my favorite unit. The kids love it and I mean, all of them. It was a page turner and has a Romeo and Juliette theme which lead them into high school. Very cute and funny and the main character is a boy so this was a great hook for the non-reading male.

0 of 0 people found the following review helpful.
Good Story, Good Writing, Good Fun
By Karen Keyte
Just like any other seventeen-year-old, Vince Luca has problems. His best friend Alex can't get a date so he lives his love life vicariously through Vince. The problem is, Vince isn't doing so well in the date department either. Problem number two? Vince's older brother Tommy is a hothead and a real pain in Vince's neck. Even when he means well, Tommy tends to screw up Vince's life.

Tommy opted to drop out of high school and join their father's `vending machine business.' His father's business - that's Vince's biggest problem and it's a not-so-normal one. Anthony "Honest Abe" Luca is the president of Brothers Vending Machine - and one of the most powerful Mob bosses in New York. Vince loves his dad, but he hates what `Honest Abe' does for a living.

Even though Vince's dad respects his decision to keep out of the vending machine business, that business has a way of intruding on every aspect of Vince's life. So even though Alex keeps reminding him that, "it's my love life too," Vince doesn't think it's worth it to explain his father's life style (or to try and keep it a secret) just to take some girl out on a date.

All that changes when Vince meets Kendra Bightly. He feels a connection to Kendra that he's never felt with anyone else. There's just one tiny problem: Kendra's dad is the FBI agent in charge of the ongoing investigation into Vince's dad. Trying to date Kendra without her dad hearing about it on a wire-tap, let alone trying to keep the family business a secret from her, may be the biggest problem Vince has ever faced.

0 of 0 people found the following review helpful.
Great book for the reluctant reader
By Kelly SanFilippo
This is a great book for reluctant readers in grades 7th through 10th grade. Older high school students may enjoy it to. I used this book in my high school special education English classes. The students enjoyed it and insisted that I teach this in my future classes. The narrator is funny, the plot line is interesting, and characters are engaging. High school students can relate to the main character's difficulty with navigating problems which occur with his family, his girl friend, and best friend. I would recommend this book to anyone who is interested in getting their students excited about reading.

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Friday, July 20, 2012

[Y456.Ebook] Ebook Download Unmasking the face : a guide to recognizing emotions from facial clues, by Paul. Friesen, Wallace V., Ekman

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Unmasking the face : a guide to recognizing emotions from facial clues, by Paul. Friesen, Wallace V., Ekman

  • Sales Rank: #4805948 in Books
  • Published on: 1975
  • Binding: Unknown Binding

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Wednesday, July 11, 2012

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After the Snow, by S. D. Crockett

After the Snow, by S. D. Crockett



After the Snow, by S. D. Crockett

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After the Snow, by S. D. Crockett

The oceans stopped working before Willo was born, so the world of ice and snow is all he's ever known. He lives with his family deep in the wilderness, far from the government's controlling grasp. Willo's survival skills are put to the test when he arrives home one day to find his family gone. It could be the government; it could be scavengers―all Willo knows is he has to find refuge and his family. It is a journey that will take him into the city he's always avoided, with a girl who needs his help more than he knows.

S.D. Crockett on narrative voice and an especially cold winter:

What was your inspiration for After the Snow?
Well, apart from the unbelievably cold winter during which I was writing―in an unheated house, chopping logs, and digging my car out of the snow; I think much of the inspiration for the settings in After the Snow came from my various travels.

In my twenties I worked as a timber buyer in the Caucasus Mountains of southern Russia, and that work led to travels in Eastern Europe and Armenia. As soon as I step off the plane in those places it smells like home.

It may sound strange to say when After the Snow is set in Wales, but really the practical dilemmas in the book come directly from places I've been, people I've lived with, and the hardships I've seen endured with grace and capability. I was in Russia not long after the Soviet Union collapsed and I've seen society in freefall. Without realizing it at the time, I think those experiences led me to dive into After the Snow with real passion.

What would western civilization look like with a few tumbles under its belt? What would happen if the things we took for granted disappeared? I wanted to write a gripping story about that scenario, but hardly felt that I was straying into fantasy in the detail.

What do you want readers to most remember about After the Snow?
We all have the capacity to survive, but in what manner? What do we turn to in those times of trouble? Those are the questions I would like people to contemplate after reading After the Snow.

How did Willo's unique voice come to you?
Willo's voice appeared in those crucial first few paragraphs. After that it just grew along with his world and the terrible situations that arise. I think his voice is in all of us. We don't understand, we try to make good―maybe we find ourselves.

How did you stay warm while writing this novel?
I banked up the fire―and was warmed by hopes of spring.

  • Sales Rank: #1527614 in Books
  • Brand: Brand: Square Fish
  • Published on: 2013-09-03
  • Released on: 2013-09-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.12" h x .84" w x 5.53" l, .61 pounds
  • Binding: Paperback
  • 320 pages
Features
  • Used Book in Good Condition

Review

“Willo tells this dark story in a heavy, coarse, broken, but often beautiful dialect: ‘People always looking to find the runt in you and needle it out if they can.' It's hard not to wonder at first whether Willo is perhaps a little slow or unbalanced. If so, he's also gifted--not only in snaring wild game (‘Gonna want to show him something clever you done, like catching a big hare'), but also in his keen observation--and he is a deeply lovable character. Crockett has created a voice that gets inside you, a voice that, though limited in vocabulary and perspective, achieves remarkable emotional range. And Willo proves the perfect narrator for this harrowing tale about the dangerous new world of Crockett's invention. . . . After the Snow is a coming-of-age novel, first and foremost--a brutal, tough and sometimes truly transcendent one.” ―The New York Times Book Review

“Suspenseful and powerful.” ―VOYA

“In this powerful first novel, global warming has killed the North Atlantic Current, sending the U.K. and much of the U.S. into a new ice age.” ―Publishers Weekly, starred review

“A sentimental tale of hardships, resilience and first-time experiences that illustrates a universal truism: Hope springs eternal in the young.” ―Kirkus Reviews, starred review

“Marks Crockett as a writer to watch.” ―Booklist

“What elevates Snow is the voice Crockett uses to tell the tale.” ―School Library Journal, starred review

About the Author

After the extremely hard winter of 2009, S. D. Crockett asked herself, "What if winter never ended?" and from that thought, her debut novel, After the Snow, was born. Crockett lives in the United Kingdom.

Most helpful customer reviews

14 of 18 people found the following review helpful.
S.D. Crockett has built a barren and cold world with an engaging and distinct voice.
By Wendy L. Hines
Polar conditions have engulfed the earth. Many have died, but there are those that have learned to survive. Willo's family lives off of the grid in a cabin up in the mountains. There, they hunt and survive on the most basic of levels. Willo is a master trapper but has an odd quirk. He has a dog's skull woven into his hat. He believes the spirit of the dog fills him and speaks to him.

When Willo comes home one day after a day of trapping, he is shocked to see his family gone. The hearth is cold and he isn't sure where they would have gone. He heard yelling earlier while out, but he didn't think anything of it. Determined to find them, he stocks his sled with the minimum he will need to survive and sets out on a journey to his sister's place. Maybe her husband will know where his family has gone.

On his journey though, a winter storm sets in. Willo sees a ramshackle building nearby and heads to it, hoping for shelter. But who answers are a young girl and her brother. They beg Willo for food and help, but he is determined to find his family and leaves them. Later, when Willo has created a shelter for himself in the carcass of an airplane, he has second thoughts. He travels back to help them, but will they inhibit his goal to find his family?

After The Snow is a page-turning chilling adventure! S.D. Crockett has built a barren and cold world with an engaging and distinct voice. Willo is such a diverse character; I never could guess what he was going to do next. From one adventure to the next, I was rooting for him and his family. From new friendships to inconsolable loss, After the Snow is a must-read for any dystopian lover!

3 of 3 people found the following review helpful.
When Dialect works
By Kat
Before I start with my thoughts on After the Snow, there's a pretty big potential annoyance that I have to mention. This book is written in dialect/slang - so if you're a grammar Nazi, or have trouble `giving voice' to this style of dialogue be aware that you might want to try a sample before buying. Having said that, this is something that I normally find more irritating than fingernails down a blackboard, but it wasn't an issue for me in After the Snow and personally I wouldn't have found the main character quite as fascinating if it had been written without the dialect/slang.

The world has become a place of ice, snow and blizzards, and humanity is scratching out a living on the very edges. The government has rounded up the remnants of society and put them to work for the greater good, trying to maintain the basics of infrastructure whilst throwing together `settlements'. Willo and his family are stragglers, living off the grid in the mountains, trying to survive, but at least they are together. Until one day Willo returns to the farmhouse to find everyone gone.

Determined to find his family, Willo encounters a young girl named Mary, on the edge of starvation and hypothermia in an abandoned farmhouse. Despite his need to press on and find his family, after some inner turmoil, Willo decides to try and help her return to the settlements.

The storyline of After the Snow is classic post-apocalyptic/dystopic YA - a strong, determined main character with an unlikely partner (I won't say love interest as it definitely doesn't start out as that kind of relationship) on a journey across a devastated country.

Where After the Snow was a different experience for me was definitely Willo. At 15 years old, he seems at times younger than his years, and at others much older and wiser - an imaginable reflection of growing up in a world so very different to ours today. Mentally tough and determined, pushing himself through physical exertion, is brave enough to face whatever comes along without any unnecessary dramatics and has a deep sense of responsibility and caring for the people closest to him. I found him intriguing, endearing and I couldn't help but hope for the best for him all the way through until the end.

The world-building is excellent, and the writing is bleak, intense and free-flowing even during periods where the action isn't exactly rolling at breakneck speed and there is a perfect amount of explanation of the environmental, political and socio-economic fallout of the new ice-age.

Ending with heart-stopping action and Willo realising some important things about himself, the world around him and his place in it, I highly recommend After the Snow to anyone!

12 of 16 people found the following review helpful.
Hunger Games in a Cold Climate
By NyiNya
Our fifteen year old hero, Willo, lives in a dystopea that might be similar to the way most people lived during those dark years of European history. Scrabbling to survive, scraping a meager existence off of an unwilling land, with families forming their own little tribes united against all outsiders...and all outsiders posing a threat. Government is shadowy and threatening.

The story takes place in Wales, some time after a new ice age has decimated the population and turned cities into a horror show where survival of the fittest has devolved into survival of the most brutal. Religion has been reduced to totem worship (Willo wears a dog's skull to help him as a hunter), and goodness is pretty scarce on the ground. The harsh realities of life turn survivors into scavengers...upon the environment and one another.

Willo's family are "scragglers," who escaped from the city and its oppressive government and lawlessness to take their chances in a frozen and inhospitable wilderness. Apparently the oppressive government frowns on this and one day Willo comes home from tending his animal traps and find them gone. No explanation is offered and Willo doesn't seem all that curious. They could have been "disappeared" by the government, rounded up by those who trade in human flesh, who knows. Willo consults his totem...the dog in his head... and heads into the city where he hopes to find some alternative to the endless emptiness and loneliness of life in the wild.

Bad idea.

When civilization fell apart, it fell apart so completely that no vestiges were left. Even memories of how things were have been eradicated. No one is rebuilding, no one is combing the libraries for books on how to use solar power to warm things up, develop cold resistant crops, or remove an appendix. Humanity just scavenges whatever is handy for immediate needs, for food and shelter and clothing. We don't see many signs of the world that came before. There must be millions of vehicles rusting away on every street, but only the government makes use of them. Instead of developing alternate fuel sources, the citizenry just lug their bundles on their backs. Virtually none of our vast technology is available or of interest to the average survivor.

Compared to the ease with which books like the "Hunger Games" series allow us to suspend belief, After the Snow has several toe stubbing moments where we just shake our heads and say "No way." And the dialect spoken by Willo -- a kind of Dystopian Futuristic Welsh-Influenced English -- wears thin after a while. After all, translators of Anna Karenina didn't feel it necessary to make Vronsky and Anna sound like Boris and Natasha. Willo's colorful jargon is more annoying than illuminating, and a little would have been sufficient. After a while I was telling that dog in his head to sic him.

Still, the book deserves four stars. For young readers who may not be so analytical, it provides a very different experience from the usual end of the world as we knew it epic. It's challenging to read, somewhat thought-provoking, and provides an important glimmer of hope. Who wants kids thinking the future is hopeless? Let them believe we are not destroying it faster than we can fix it.

For what it's worth, Far North by Marcel Theroux is a much better book, his frozen dystopia is more realistic and interesting, his villians more believable, and his big, lumbering heroine -- whose cloddish appearance belies a very find mind -- is one of the best and most original characters in young adult fiction. Far North is classified YA, but has enough substance to appeal to adults.

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