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Born Modern: The Life and Design of Alvin Lustig, by Steven Heller, Elaine Lustig Cohen
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Alvin Lustig was modern before it was cool. But there has never been a monograph devoted to his work—until now. A genius best known for his book covers and interior design, his theories on design education were precursors to the curricula of some of the most renowned design schools today. Lustig lent his imaginative vision and talent to a wide range of legendary projects, from the groundbreaking architecture of 1940s Los Angeles to magazine covers that have become collector's items. Spanning the breadth of Lustig's tragically brief but prolific career, Born Modern is a must-have for any student or practitioner of design, as well as anyone interested in the history of American visual culture.
- Sales Rank: #1000105 in Books
- Brand: Brand: Chronicle Books
- Published on: 2010-09-29
- Original language: English
- Number of items: 1
- Dimensions: 12.25" h x 1.00" w x 9.25" l, 3.40 pounds
- Binding: Hardcover
- 208 pages
- Used Book in Good Condition
About the Author
Steven Heller is an editor and writer on design.
Elaine Lustig Cohen, wife of Alvin Lustig, is a book and jacket designer and artist.
Most helpful customer reviews
9 of 9 people found the following review helpful.
Essential for anyone with an interest in design or things of quality
By R. Franks
I have wished for years that someone would unleash a monograph on Alvin Lustig, and here it is. It does not disappoint. This books covers his whole career in detail, is profusely illustrated and well printed, and worth every nickel. Well done, Chronicle Books.
2 of 2 people found the following review helpful.
A 'must' for any collection strong in modern design and architecture
By Midwest Book Review
Steven Heller and Elaine Lustig Cohen's Born Modern: The Life and Design of Alvin Lustig packs color images into a coverage recommended for a range of collections, from California libraries to arts. Lustig was at the front of the design revolution and fostered California modernism and the idea that good design was linked to good business. His extensive influence on designers in all mediums makes this first monograph of his works a 'must' for any collection strong in modern design and architecture. Color photos pack this review of all his works.
1 of 1 people found the following review helpful.
American original gets his due
By Dr. Doom
This beautifully produced and concise history of Alvin Lustig's life and career is fitting tribute to a designer who synthesized the spirit of his times. Words like "verve" and "flair" come to mind. Book also reveals the effortless wit and joy possible with graphic design. Lustig's style help put a stamp on what one thinks of when one thinks of a golden age of original American design. Terrific volume.
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